Every fan. Every action. All in one place.
See who saves, follows, listens, buys, and engages — and turn your audience into a real fanbase you can activate anytime.
Unified fan profiles
Streaming interest, actions, location, email/SMS status, and history — all automatically collected.
Smart segmentation
Group fans by behavior, geography, platform, or engagement level for hyper-targeted messaging.
Actionable insights
Track growth, see which releases resonated most, and understand who your true fans actually are.
See the full picture of every fan
Every fan has a full profile inside Smart Noise:
Use this data to send personalized messages. Your CRM becomes a real fan-building tool — not just a database.
SpotifySegment your fanbase with one click
Whether you're announcing a tour, launching a release, or promoting merch, segmentation helps you reach people who actually care.
Build powerful segments like:
- Fans who saved your last 3 releases
- Fans in specific cities for tour dates
- Fans acquired from ads this month
- Superfans with high engagement
- People who joined from Discovery Funnels
No spreadsheets. No exporting. Just instant, useful groups you can take action on.
Turn insights into growth — automatically
Fan CRM connects directly with every Smart Noise feature:
- Messaging: Send targeted email/SMS campaigns
- Discovery Funnels: Track fan actions + conversions
- StageLink: See who purchases merch or digital productsCOMING SOON
- Lifetime Pre-Saves: See which fans stay with you long-term
Your data isn't just stored — it powers your entire growth engine.
Trusted by 15,000+ artists
Know your real fans. Grow your real fans.
Unlock the insights behind your audience and turn listeners into a long-term community.
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